Marketing Levy – Important Update for Short-term Accommodation Providers

Posted on:
April 17, 2026

Since January 1, 2024, a mandatory 3% Marketing Levy has been applied to all short-term, fixed-roof accommodations (stays of 30 days or less) within the Municipality of the County of Victoria. This levy provides essential funding to Destination Cape Breton, the official tourism marketing organization for the region, to support tourism development and promotion. 

The Municipality of the County of Victoria has designated the Ontario Restaurant Hotel & Motel Association (ORHMA) to assist accommodation providers in understanding and implementing the marketing levy. Selected for their extensive experience managing municipal accommodation levies across Canada, ORHMA is an established industry leader that brings valuable expertise in administration, compliance, and reporting. This partnership ensures a smooth transition for local operators by streamlining the remittance process, providing clear technical guidance, and supporting the tourism sector in maximizing the collective benefits of the levy. 

Effective May 1, 2026, all accommodation providers are required to collect and remit the 3% levy via the ORHMA Levy Reporting Portal. Please note that previous reporting systems, including Checkin Analytics, are no longer in use. 

Important Dates & Information Sessions 

We are committed to supporting accommodation providers through this transition. We will be hosting two online information sessions to walk through the new ORHMA reporting portal and answer any implementation questions. 

• Webinar Session 1: Wednesday, April 22, 2026 | 6:00 PM  
• Webinar Session 2: Monday, April 27, 2026 | 11:00 AM 
• ORHMA Start Date: May 1, 2026 

➡️ Register for webinar here. 

Contact & Support

• Destination Cape Breton: Mary Theresa Jessome | levy@visitcapebreton.com 
• ORHMA Support: Levy@orhma.com | 905-361-0268  
• Municipal Office: countytax@victoriacounty.ca | 902-295-3231

Related Links

• Marketing Levy
• Marketing Levy By-Law